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| Operation examples : gather ideas !
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The arguments one would hear the most about the use of USB flash drives and MP3 players are:
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« More modern, it gives a more valorizing image to our company. »
« The USB flash drive: finally communication via a medium that really communicates »
>> As a matter of fact you can load the files you have selected onto them : power point, word, audio, video, picture files…
« Our customers keep our flash drives and therefore our brand has maximum exposure at their office or with them permanently »
« Simpler and more reactive, less expensive than paper when it comes to transmitting voluminous information. »
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Other examples
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Publicis for Renault: Presentation of a new vehicule |
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Dutch nationwide retailer: Launching of a product to retailers via a flash drive loaded with the commercial + product and market presentation
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German pharmaceutical laboratory: Launching of a new drug to doctors. By connecting the flash drive, each doctor automatically sees the presentation brochures for four products , then the data can be erased and the flash drive can be kept for further use .
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French small company: Launching on the market of a new variety of shallots.
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Music producer: Launching of a new song to the Press via MP3
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Why ?
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Enables conveyance of the products image via pictures, sound and video
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Reactiveness: The files can be loaded onto the key the day before launching (no printing lead times)
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Communication with customers /prospects /collaborators
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Better than a catalogue, a leaflet or a CD rom !
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Other examples
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English architect’s practice for visual presentation of their projects
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Automotive industry supplier: Customized message transmitted to 300 retailers via USB flash drives
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A spanish tourism committee loads the presentation of their region on flash drives
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Nestlé: Information loaded for retailers
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Accenture : Tracable USB flash drives on each new employment
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Publicity agency: Brief given via USB flash drives
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Why ?
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More flexible: avoids reprinting, your information changes, you just have to load at each update.
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Enables cutomization
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Cheaper: less paper
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The USB flash drive is kept while a CD is often thrown away once read.
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Conferences, seminars, Fares, General assemblies
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Other examples
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Morgan Stanley: Financial information distributed on USB flash drives during an important road show.
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CAC 40 companies (France): Distribution of files presented at a general assembly to the shareholders
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Orange (France): Loading of a products catalogue on USB flash drives distributed at a fare
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English Multinational: Recording of the CEO’s speech on MP3 players distributed at a conference
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American university: Presentation of the university and subscription file at a fare
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Why ?
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Small size, easy for visitors to transport
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Files can be loaded the day before the event (no printing lead times)
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Other examples
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English University: Presentation files loaded on flash drives given to freshmen
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Italian training center: Lectures loaded on USB flash drives
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Cap Gemini : Internal procedures presentation file
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Army: Gift at end of Seminar with loading of the presentations made during the training sessions
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Machine productions: Training program for the Bombardier’s executives
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Why ?
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Cheaper than mass printing
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More practical/ less volume
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High storage capacity: 1 Gb or more
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Enables you to do multilingual presentations on a single medium
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Prospection marketing ou prime
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Other examples
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Estates agents office: incites potential future customers to come to an appointment during which a USB flash drive containing real estate offers will be given to them.
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Major german bank: an MP3 player offered for each account opened
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European cosmetic products distributor: USB flash drives offered from £x of purchase
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German press group: USB flash drive offered for every subscription to a magazine
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Why ?
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Low unit price
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Trendy product
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Other examples
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HSBC: New year’s gift for private bank
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Advertising agency: Elegance USB flash drive automatically given to customers
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Travel agency: MP3 player with audio and musical tourist guide offered to travellers visiting Salzburg
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Italian Communications agency: new year gift for colleagues
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Why ?
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Stylish object
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Considered highly valuable
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